The target audience is the demographics a website or an online ad is
aiming at to attract and sell product or services.
The words on a page or web page copy.
A plain HTML link that is not a graphic or special code such as
flash or java script.
A text ad is a concise, action-oriented copy describing the product
or service that is being advertised. The text ad appears alongside
natural search results and links to a specified web page.
The main keyword focus of a web site. The theme should be carried
through the entire site in a logical manner.
Time on Page
The amount of time a visitor spends on a page before clicking away.
Server logs and analytics software record the data. It can be an
indication of quality and relevance.
The text displayed in the blue bar at the very top of the browser
window, above "Back," "Forward," "Refresh," "Print," etc. Although
inconspicuous to the user, the title tag is the most important
element of text on a web page as far as the search engines are
concerned. Search engines not only assign the words in the title tag
more weight, they also typically display the title tag in the search
results, making the title tag an important potential call-to-action
as well. Thus, the wording of each page's title tag should be
thought through carefully.
A tracer or tag attached by the receiving server to the address
(URL) of a page requested by a user. A token lasts only through a
continuous series of requests by a user, regardless of the length of
the interval between requests. Tokens can be used to count unique
The little green bar graph you can view as part of the Google
toolbar. Generally it doesn't count for much because it's only
updated occasionally by Google.
A notification that someone has linked to a document on your site.
This enables authors to keep track of who is linking to, or
referring to their articles.
Track audience response throughout the life of a campaign.
Tracking and reporting tools allow you to refine ad creative,
placement options, and spending levels.
The amount of users that surf to a site.
Google’s AdWords Traffic Estimator is a tool that provides search
volume, average cost-per-click, and position estimates for search
advertising in Google's search results and content network. It can
be used to predict advertising performance before starting a
Passes trust scores from well trusted sources through to other sites
throughout the web.
A blogging service that hosts blogs and small business web sites