Paying to have a URL included in a search engine or directory's
database. Yahoo is the only major search engine that still offers
the opportunity to pay for inclusion. Paid inclusion doesn't
guarantee a keyword ranking, just inclusion in the database.
Adobe's Portable Document Format, a file format that renders the
page exactly as intended regardless of the computer used. Typically
used for creating documents that will be printed. PDF is used
instead of HTML when the content creator wants absolute control over
the display of the document. In contrast, the display of an HTML
document depends on the computer and web browser software used.
Pay Per Click (PPC)
A pay-for-performance pricing model where advertising (such as
banners or paid search engine listings) is priced based on number of
clickthroughs rather than impressions or other criteria.
Stealing high-ranking web page content and placing it on your own
site in the hope of increasing your search engine rankings.
Pay For Performance (PPF)
A pricing model based on delivering sales or something else that can
be directly attributed to the bottom line. Contrast this with
traditional banner advertising which is based on impressions, a
chunk of which come from people you have no desire or ability to do
Paying a search engine to show an ad in a specific location on the
results page. These listings are denoted as "sponsored listings."
Pay Per Post (PPP)
A website designed to help content creators such as bloggers find
advertisers willing to sponsor specific content.
Page Rank (PR)
The position a page/URL appears in the search results for a given
search query. Google uses a weighted form of link popularity called
Not all links are created equal. Google differentiates a link from
an important site (such as abc.com.au) as being better than a link
from Joe Blog’s personal home page.
The HTML code that belongs on every web page which best describes
the information that will be found on that page. This information
should contain the main keyword phrases that best describe the page.
Title tag info appears at the top of the web browser, and also as
the clickable link to a web page if it appears in the search engine
results page for a relevant search query.
A programming language for building dynamic web sites. PHP can be
used to write server-side programs that access databases.
Phrase Match (AdWords term)
Phrase Match is a form of keyword matching where an ad will be
displayed if the user's search query includes the exact phrase, even
if their query contains additional words.
A pop-up that appears underneath the currently active web browser
window. An annoying, if not shady, tactic used by some web
A web page that displays within a new, typically smaller, web
browser window, rather than the currently active browser window.
Search engine spiders don't follow pop-up (or pop-under) links.
Pop-ups are often times used for promotions, ads, email newsletter
invitations, survey invitations etc.
A site that functions as a point of access to information. Portals
are either authoritative hubs for a given subject or popular content
driven sites. I Google, Yahoo, and MSN are portals. These web
portals offer an array of features to entice users to make the
portal their “home page” on the web.