The Google’s Sandbox is said to be a filter placed on new websites
to discourage spam sites from rising quickly, getting banned, and
repeating the process. Websites in the Sandbox do not receive good
rankings for its most important keywords and keyword phrases. A new
website will be there in the result pages, but it does not rank well
no matter how much original, well optimized the content is and how
many quality inbound links the site has.
Designed to 'scrape' search-engine results pages or other sources of
content (often without permission) to create content for a website.
Scraper sites are generally full of advertising or redirect the user
to other sites.
Abbreviation or acronym for Search Engine
A computer program designed to search and retrieve documents or
files or data from the World Wide Web. Search engines periodically
crawl all the pages of a website and add the content into a large
database that users can then search. In contrast, Directories don’t
siphon content from the HTML code of a site. Instead they list site
names and descriptions written or edited by human reviewers.
(Search Engine Marketing)
SEM includes search engine optimization, paid listings and other
search-engine related services applied in order to increase exposure
and traffic to a web site. Online marketing includes market
research, site submission, article writing, pay per click
advertising and email marketing.
SEO (Search Engine Optimization)
A strategy to increase the ranking of web pages in search engines.
Search engine optimisation includes technical optimisation, content
optimisation and link building.
Search Engine Results Page (SERP)
The search result delivered by a search engine after a query is
Search Engine Spam
Creating pages designed to trick the search engines into believing
they are relevant for a particular keyword query.
A keyword or phrase used to conduct a search engine query.
The keyword or phrases typed into a search engine to find relevant
websites to match the query.
Writing and formatting website content in a way that will help make
the site appear relevant to a wide array of search queries.
An acronym for Search Engine Results Page(s)
Files hosted on servers which display website traffic trends and
Server logs typically do not show as much data and are not as user
friendly as analytics software.
Server Side Includes
SSI is a simple server-side scripting language which makes it
easier to update websites. Server Side Includes allow the use of
shared common code such as headers, footers, and left navigation
created in one file and shared through the use of "includes"
throughout the site.
Technique used to steal another website’s traffic, including the use
of spyware or cyber squatting.
Reviewing a website to see how it can be improved to increase
traffic, relevance, standard practice and search engine guidelines.
The hierarchy of pages within a site usually listed in a table with
all entries hyperlinked to its page. It not only helps users find
information but can give search engines a secondary route to
navigate through a site.
An animated ad that moves across the browser, usually with sound
effects. It animates only long enough to play a message before
settling into a stationary ad on the page.
A small program or script that detects which web browser an Internet
user is using and then serves up the particular browser-specific
cascading style sheet to match. Sniffer scripts are also used to
detect whether a user has the Macromedia Flash plug-in installed.
A form of Social Media where user’s bookmarks are aggregated for
Social media are primarily Internet-based tools for sharing and
discussing information among users. Blogs, wikis, forums, social
bookmarking, user reviews and rating sites are part of Social Media.
SMM (Social Media Marketing)
Website or brand promotion through social media.
Often appears as meaningless sentences and keyword repetition
and is used as search engine fodder instead of thoughtfully written,
Spamming is most commonly associated with the act of sending
unsolicited commercial email, but in the context of search engine
optimization, spamming refers to using disreputable tactics to
achieve high search engine rankings.
Modifying web pages to increase the chance of them being placed
close to the beginning of search engine results, or to influence the
category to which the page is assigned.
Also known as a bot, robot, or crawler. A spider is a robot sent out
by search engines to catalogue websites on the internet. Crawlers
can also be used for automating maintenance tasks on a web site,
such as checking links or validating HTML code. Also, crawlers can
be used to gather specific types of information from web pages, such
as harvesting e-mail addresses (usually for spam). When a spider
indexes a particular website, this is known as 'being spidered'.
An infinite loop that a spider may get caught in when it explores a
dynamic site where the URLs of pages keep changing. Sometimes
intentionally used to prevent automated scraping or e-mail address
Splash pages are graphics pages without significant textual content
often created in Flash. They look flashy and impressive to some
people but without attention to SEO, look like useless pages to
search engine spiders which can only navigate through text links.
Sites that use valid HTML and XHTML, and CSS, separate the content
layer from the presentation layer. Because standards compliant sites
are accessible and usable to both humans and spiders alike, they
tend to rank better in search engines than non-compliant sites.
A web page without dynamic content. Static pages work best with good
SEO and are more search engine friendly.
Site content which does not change frequently. A static website has
not had any new content added in a long time.
Search engines such as Google use a process called stemming to
deliver results based on a word's root spelling. An example would be
similar search results returned for “clothes” as for the word
Website changes that entice users to stay on the site longer, and
view more pages improve the sites “stickiness”.
Certain characters, such as ampersand (&), equals sign (=), and
question mark (?), when in a web page's URL, tip off a search engine
that the page in question is dynamic. Search engines are cautious of
indexing dynamic pages for fear of spider traps, thus pages that
contain stop characters in their URL run the risk of not getting
indexed and becoming part of the "Invisible Web."
Certain words, such as "the," "a", "an," "of," and "with," are so
common and meaningless that a search engine won't bother including
them in their index, or database, of web page content. So in effect,
the stop words on web pages are ignored, including stop words in the
Audio-visual content that is played as it is being downloaded. An
Internet user could begin watching a video clip as the footage
downloads rather than having to wait for the clip to download in its
Submitting a web page URL to a search engine to be indexed.
Submitting pages using an automated tool, submitting multiple pages
of the same web or submitting multiple times does not guarantee
These pages provide additional information about the particular
An option that allows you to extend your reach by distributing ads
to additional partner sites.