Natural Search Results
Search engine results which are not sponsored, or paid for. Also
called Organic search results.
The links within a website to help
user's interaction as simple and efficient as possible. A site’s
navigation links all the pages together.
Navigation bar (nav bar)
A web site's navigation icons, usually arranged in a row down the
left hand side or along the top that play a crucial role in
directing spiders to the site's most important content and in
getting site visitors to go deeper in the site.
Negative Keyword is a form of keyword matching. The advertiser can
specify search terms they do not want their ad to be associated
A command found the HTML code of a web page which instructs robots
not to follow either any links on the page or a specific link. Often
used to prevent a link from passing link authority and commonly used
on sites with user generated content like in blog comments.
Alternative non-framed HTML on a frameset page for very old,
non-frames capable web browsers and search engine spiders. Placing
good keyword rich text in noframes tags is a good idea if your site
A command found in the HTML code of a web page which instructs
robots to not index the page or a specific link.
Non Reciprocal Link
site “A” links to site “B”, but site “B” does not link back,
this link is considered non reciprocal. Search engines tend to give
more value to non-reciprocal links than to reciprocal ones.