The landing page is also known as the "click through URL" or
It’s the page a user lands on when they click on a link in a search
engine results page (SERP) or on an
online advertisement. Landing pages are designed to be highly
relevant to the advertisement or search listing and often encourage
users to complete a "call to action".
An element on a web page that can be clicked on to cause the browser
to jump to another page or another part of the current page. Links
can be text or graphics and are expressed as URLs.
A webpage designed to attract incoming links.
Actively cultivating incoming links to a site by requesting links
from other web sites for the purpose of increasing "link popularity"
Buying a link from another site for the purpose of increasing link
Providing a website with a link in exchange for them providing one
back to you (reciprocal linking).
A link farm is a group of highly interlinked websites created to
subvert the link popularity algorithms of search engines.
Refers to the quality and weight any website can pass on to another
through its pagerank and number of link “votes” which are obtained
(link exchange, reciprocal linking)
Two sites which link to each other. Search engines usually don’t see
these as high value links, because of the reciprocal nature.
Link popularity a measure of the value of a site based upon the
number and quality of sites that link to it. A part of all major
search engines’s ranking formula so the more web pages that link to
you, the better your link popularity (so long as they’re quality
Unwanted links between pages specifically set up to take advantage
of link-based ranking algorithms.
Link Text (Anchor
Are the words in the clickable part of any link.
Link text is important because those words tell your visitors as
well as search engines what the page they're about to go to is all
about. Search engines give link text a lot of weight.
LSI (Latent Semantic Indexing)
Means that search engines index commonly associated groups of words
in a document. In addition to recording which keywords a document
contains, the method examines the document collection as a whole, to
see which other documents contain some of those same words. LSI
considers documents that have many words in common to be
semantically close, and ones with few words in common to be
semantically distant. This simple method correlates surprisingly
well with how a human being, looking at content, might classify a
document collection. Although the LSI algorithm doesn't understand
anything about what the words mean, the patterns it notices can make
it seem astonishingly intelligent.
All accesses to a web site can be logged by the web server. Data
that is usually logged includes date and time, filename accessed,
user's IP address, referring web page, user's browser software and
version, and cookie data.
Long tail refers to longer more specific search queries that are
often less targeted than shorter broad queries. For example a search
for “bonza” might be very broad while “bonza website site
calculator” would be a long tail search. A large percentage of all
searches are long tail searches.