A measure of the total number of unique users who will see an ad
over a specific period of time.
(link exchange, link partner)
Two sites which link to each other. Search engines usually donít see
these as high value links.
Any of several methods used to change the address of a landing page
such as when a site is moved to a new domain or a page is withdrawn
from a siteís structure. Redirects
are generally not good for search engine rankings, as they dilute
PageRank. There is also the risk that the search engine spider will
not follow the redirect.
Whoever delivered a visitor to your web page is a referrer. For
example, if Google's search results had a link from Yellow Pages and
YP contained a link to a page on your site and a user clicked on
that link, Yellow Pages becomes the referrer.
The company which allows you to register a domain name.
If a site has been penalized for spamming they may fix the
infraction and ask for re-inclusion into the index. Depending on the
severity of the infraction and the brand strength of the site they
may or may not be added back into the search index.
A repeat visitor is a single individual or browser who accesses a
website or webpage more than once over a specified period of time.
Submitting your web page to search engines after you've already
submitted the URLís previously or after the search engine has
already included your site in its index. Search engines don't like
it when you resubmit as it simply clutters their queue with
A file in the root directory of a website use to restrict and
control the behaviour of search engine spiders.
ROI (Return On Investment)
One use of analytics software is to analyse and quantify return on
investment in online advertising.
Rich Site Summary or Real Simple Syndication is a method of
syndicating information to a feed reader or other software which
allows people to subscribe to a channel they are interested in.