(Google Advertising Professional)
Google Advertising Professional is a fairly difficult exam provided
by Google which qualifies marketers as being proficient AdWords
(doorway page or a bridge page)
A web page designed to attract traffic from a search engine and then
redirect it to another site or page. A doorway page is not exactly
the same as cloaking but the effect is the same - i.e. users and
search engines are served different content.
Advertising that is distributed based on geographic location. Online
advertising allows for targeting of countries, states, cities and
Small applications used on web pages to provide specific functions
such as a hit counter or IP address display. Gizmos can make good
Grey Hat SEO
SEO using both Black Hat and White Hat techniques.
Google is the world's number one search engine with a 50.8% market
80% of searchers use Google.
Paid ads webmasters may place on their websites
Google Analytics is a free web analytics tool offering detailed
visitor statistics. The tool can be used to track all the usual site
activities: visits, page views, pages per visit, bounce rates and
average time on site etc.
Google Bombing is when a group of sites such as blogs join forces to
link to an unflattering page about a company such that this page
rises to the top of the search results in Google.
Google Bowling is a black hat SEO technique used to knock
competitors down or out of search engine results by pointing
hundreds of low trust/low quality links at their website. The result
of this sabotage can cause the competitorís site to be banned or
penalized by Google.
Googlebot is a search bot (spider) used by Google. It collects
documents from the web to build a searchable index for the Google
Google used to do a major algorithm update every few months. When it
happened, the search engine results would fluctuate and site
positions would change noticeably.
Internet slang referring to the substance (trust, authority,
pagerank) from sites via their hyperlinks. Pages with lots of links
pointing to them have more 'Google Juice'.
On some search results where Google thinks one result is far more
relevant than other results (like navigational or brand related
searches) they may list numerous deep links to that site at the top
of the search results.
Google's Supplemental Index
The primary measure of a pages importance is the number and quality
of links pointing to that page. Pages in the Supplemental Index (a
secondary index) can still rank in search results, but it will
depend on the number of pages in the main index relevant to the
Google XML Sitemap
Google Sitemaps are XML files that list the URLs available on a
site. The aim is to help site owners notify search engines about the
URLs on a website that are available for indexing.