Above the Fold
Above the fold refers to the area of content viewable prior to
It’s a term traditionally used to describe the top portion of a
A link which shows the full URL of the page being linked. Some links
only show relative link paths instead of having the entire reference
URL within the <a href >tag. Due to canonicalization and hijacking
related issues it is typically preferred to use absolute links over
Example absolute link
Example relative link
contextual advertising program. Adsense enables website owners to
display relevant Google ads on their website's content pages and
Google's CPC (Cost Per Click) contextual advertising program. It’s a
very good way to advertise a website while a client waits to get
indexed, or when traffic is slow.
An affiliate site markets products or services that are actually
sold by another website or business in exchange for fees or
This is the name of the Crawler/spider that is currently visiting a
page. Spider is a robot sent out by search engines to catalogue
websites on the internet.
The “secret formula” used by search engines to determine what pages
to suggest for a given search query. The operational programming
rule also determines how a search engine indexes content.
Specifies alternate text that is
rendered when the image cannot be displayed.
Software which allows you to track your page views, user paths, and
conversion statistics based upon interpreting your log files or
Anchor text is the hyperlinked words (usually underlined) on a web
page. Anchor text usually gives site visitors useful information
about the content of the page you're linking to.
Abbreviation for Application Program Interface. An API is a set of
routines, protocols and tools for building software applications; it
determines how a service is invoked through the application.
Authority Site (trust, link juice, Google juice)
The amount of trust a site is credited with for a particular search
query. Authority/trust is derived from related incoming links from
other trusted sites.
Because of this simultaneous citation from trusted hubs an authority
site usually has high trust, pagerank, and search results placement
Using software to submit a URL to many directories or search
engines at the same time. This tactic is frowned upon by the search