The KEI is a measure of how effective a keyword is for a web site.
It compares the count result (number of times a keyword has appeared
in the data) with the number of competing web pages to pinpoint
exactly which keywords are most effective for your site or campaign.
Keyword(s) & Keyphrase(s)
The word or phrase a user enters into a search engine's search box.
In SEO terms, if a keyword doesn't appear anywhere in the text of a
web page, it's highly unlikely the page will appear in the search
The excessive re-use of the same keyword on too many web pages
within the same site. This practice makes it difficult for the users
and the search engines to determine which page is most relevant for
The number of times a given keyword appears on a web page. The more
times a given word appears on a page (within reason), the more
weight that word is assigned by the search engine when that word
matches a keyword search done by a search. If this value is
unnaturally high the page may be penalized.
Keyword matching is the process of selecting and providing
advertising or information that match the user's search query.
The number of times a given keyword is searched during a period of
time. Many Keyword Selector Tools provide keyword popularity
The location and placement of a given keyword in the HTML source
code of a web page. The higher up on the page the more prominent it
is and thus the more weight is assigned by the search engine when
that word matches a keyword search.
This concept also applies to the location of important keywords
within individual HTML tags, such as heading tags, title tags, or
Using tools to determine which keyword phrases people are searching
for, and then
selecting the most appropriate for use on web pages and in online
A web page full of good keywords relevant to the theme or topic of
Keyword Rich Copy
Content on a web page that naturally uses the best keyword phrases
people might be typing into a search engine and matches the search
Keyword Rich Domain Name
A domain name that utilizes keywords in the hope those words will be
given some weight by search engines.
Keyword Rich File Name
names using keywords can give extra weight in the search engines
when someone uses those keywords in a search query.
excessive keywords into page copy and the HTML code.