Rather than have smithindustries@phonecompany.com, some people want
john@smithindustries.com

If you have a Registered Domain Name, for $20/month (Australian) we'll host up to 5 email addresses for you
(Obviously, nobody's interested in a monthly transaction of $20 - It's $240/year)

• You have protected yourself by registering your Domain Name
  
  

• You get professional email
  
  

• It's cheap, fast, easy
  
  

• It leaves your options open for later if you change your mind and want to engage the Internet more closely

"Will my old email still work?"
Yes. When you start your Email Program, it logs in and collects your mail... From now on, it'll still do that, and it'll then log in and collect the mail at your new address too!